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New to website building and unsure where to start? Look no further as 1&1 provides a number of features to make site building as easy and cost efficient as possible.…
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Building a website can oftentimes be a challenging endeavor for individuals with no previous experience in web design. Website building tools have made it easier to build a website in just a matter of minutes, even if you do not have any experience in coding or HTML, but you still need to be willing to take the plunge and get started. Let's explore a metaphor that might help put things into perspective, shall we? Be Willing to Experiment In this regard, building a website is not unlike placing an order from a Chinese takeout menu. Sure, there are bound to be items on a Chinese food menu that you aren't familiar with, but if you only stick with what is familiar, you could miss out on something you would really love. For this reason, it is important that you are not afraid to research and try new things. The same also holds true of building a website. When you first get started, you will likely run across features that are not familiar to you. If you steer away from them… Read more

In the past, many professionals often carried a portfolio with them to job interviews. The portfolio would include examples of the individual's best work and give them a concrete edge over the competition as they could give actual examples of their previous work. This was particularly true of writers, journalists, artists and photographers. Today, the world has changed, and everything has gone digital. If you have experienced difficulty in getting hired recently, maybe it's time to focus on the intangibles. Digital Portfolios offer a Professional Method for Showcasing Your Work Websites are no longer just for large companies or moms who want to blog. Websites can be used by practically anyone and for any purpose, including for designing a digital portfolio to showcase the best examples of your work. Overall, an online portfolio provides a polished medium for sharing your expertise and past projects with others. More Opportunity for Creativity In many fields, your ability to land the job rests on your ability to demonstrate your creativity. This is one area where a digital portfolio can prove to be particularly helpful.… Read more

In choosing a website builder, there are numerous features that you need to consider to ensure that it will offer everything you need. One of the features to consider is the availability of an autoresponder. In its most basic form, an autoresponder is an automatic email that is sent to someone when they send you an email. For instance, an autoresponder is commonly used to let people know that you are out of town or not available when they contact you via email. An autoresponder can offer much more than this, however, including the ability to grow your business. Autoresponders may have been around for a while, but they are still a proven, effective method for growing your mailing list and your business. Email marketing remains one of the most powerful methods for growing any type of business, online or offline. By utilizing autoresponders in your marketing campaigns, you can reach your target audience in a far more effective manner. Regardless of the type of business that you operate, if you are not taking advantage of autoresponders, you could be… Read more

Video has increasingly become a popular medium for disseminating all types of information. At one time, video was simply a nice addition to a website. That is no longer the case today. As video has become increasingly popular, it has evolved into a must-have for any business looking to boost conversion rates and brand exposure. Consequently, video is now considered an essential for virtually any business with an online presence. Among the primary reasons for embedding videos into your website is to make your site stickier. Videos offer an interactive, dynamic experience for visitors to your site. With the addition of videos, you gain the ability to highlight promotions on your website as well as offer tutorials and show customers how your products actually work. Due to the engaging nature of video, users are encouraged to spend more time on your website, which in turn increases your site's stickiness. Videos can also be used to help you upsell products. While you could technically provide the same information in text, video allows you to convey the same information in a shorter… Read more

The sleek design of the Squarespace company website is a clear indication of what premises it's website building tool: clean, crisp and easy functionality. Don't just take our word for it; Squarespace is currently offering a 14-day free trial to customers who want to get their feet wet before taking advantage of its premium services. In addition to a smooth interface, Squarespace also features some robust marketing tools - perfect for musicians, restaurant owners and other merchants who are looking to increase their brand awareness by way of a strong online presence. For more on the marketing solutions and everything Squarespace has to offer, be sure to check out our video review below. Enjoy! Read more