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New to website building and unsure where to start? Look no further as 1&1 provides a number of features to make site building as easy and cost efficient as possible.…
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In choosing a website builder, there are numerous features that you need to consider to ensure that it will offer everything you need. One of the features to consider is the availability of an autoresponder. In its most basic form, an autoresponder is an automatic email that is sent to someone when they send you an email. For instance, an autoresponder is commonly used to let people know that you are out of town or not available when they contact you via email. An autoresponder can offer much more than this, however, including the ability to grow your business. Autoresponders may have been around for a while, but they are still a proven, effective method for growing your mailing list and your business. Email marketing remains one of the most powerful methods for growing any type of business, online or offline. By utilizing autoresponders in your marketing campaigns, you can reach your target audience in a far more effective manner. Regardless of the type of business that you operate, if you are not taking advantage of autoresponders, you could be… Read more

Video has increasingly become a popular medium for disseminating all types of information. At one time, video was simply a nice addition to a website. That is no longer the case today. As video has become increasingly popular, it has evolved into a must-have for any business looking to boost conversion rates and brand exposure. Consequently, video is now considered an essential for virtually any business with an online presence. Among the primary reasons for embedding videos into your website is to make your site stickier. Videos offer an interactive, dynamic experience for visitors to your site. With the addition of videos, you gain the ability to highlight promotions on your website as well as offer tutorials and show customers how your products actually work. Due to the engaging nature of video, users are encouraged to spend more time on your website, which in turn increases your site's stickiness. Videos can also be used to help you upsell products. While you could technically provide the same information in text, video allows you to convey the same information in a shorter… Read more

The sleek design of the Squarespace company website is a clear indication of what premises it's website building tool: clean, crisp and easy functionality. Don't just take our word for it; Squarespace is currently offering a 14-day free trial to customers who want to get their feet wet before taking advantage of its premium services. In addition to a smooth interface, Squarespace also features some robust marketing tools - perfect for musicians, restaurant owners and other merchants who are looking to increase their brand awareness by way of a strong online presence. For more on the marketing solutions and everything Squarespace has to offer, be sure to check out our video review below. Enjoy! Read more

A website is only beneficial to your business if it is actually published online and can be found by your customers. The problem that many people encounter when trying to build a website is that they become so overwhelmed to the point where it takes too long to get the site up and running or, even worse, it never gets published at all.  Among the main benefits of a website builder is that it can help you to build your own customized website quickly and easily. This is typically accomplished through the use of drag-and-drop website building tools. Additionally, most website builders provide a wide range of templates that can be used for building a website quickly. While there are numerous website builders currently available, some are easier to use than others. For this reason, it is important to pay careful attention to the website builder that you choose and ensure you select one that makes it possible to get your website up and running in no time. Squarespace has completely redesigned its interface so that it is even easier to use. One… Read more

In choosing a website builder, a number of factors must be taken into consideration. After all, you are choosing a provider in order to create a website that will bring increased exposure to your business and help you to generate leads. As a result, it is important to choose a provider who will help you to accomplish those goals with the least expense and in the easiest manner possible. It should be recognized that not all website builders are the same, which will help to not allow yourself to be lured in by what appears to be a low price. Avoid the mistake that so many other site owners have made by foreseeing some of the most common scam tactics below: 1. Lopsided Package Offerings Price is naturally an important consideration for most business owners when searching for a website builder. While price is important, you also need to pay attention to what you are actually receiving for the price that you pay. The problem with some website builders is that their package offerings are lopsided. This makes it difficult to receive what… Read more