Website Builder Blog

Is it enough to have one website in one language? Not really. One of the benefits of the Internet is that you can reach a global audience at any time. This is great, but if someone in your audience can’t comprehend your website because of a language barrier, then you have lost a potential customer. To maximize the potential offered by international markets, you must be able to translate your website into multiple languages. Advantages of a Multi-Language Capable Website For any business that wishes to gain a competitive edge, a multi-lingual website is a necessity. With a multi-language website, you can be assured of an expanding customer base along with an increased sales volume while at the same time building the credibility of your brand or company among your target customers. You might be surprised to discover that most Internet activity takes place outside the United States. In fact, approximately 60 percent of Internet usage occurs in Asia and Europe. Consequently, if you have a single-language website, you could be missing a massive target base. A multi-language website also… Read more

Do you ever wonder how much content you really need? It seems as though the guidelines are continually changing, but one thing that is certain is that content is still very much king of the Internet. In fact, in the latest changes to Google's algorithms, there has been an increased emphasis placed on the importance of quality, informative content. Many website owners have also noticed that search engines often tend to favor more content over less content. How Does Content Tie into Marketing Efforts? While the quality of content is important, you also still must think about how it relates to search engine optimization and search engine marketing. You do not want to make the grave error of filling your content with too many keywords, or your site could be penalized. Yet, at the same time, you must make sure that you have enough target keywords in order for your site to be noticed by the search engines and boost your position in search engine results. There is no doubt that it can be a tricky balance to maintain. Regardless… Read more

Today, online security is more important than ever. Given the number of hacking attempts and stolen data making the headlines, consumers have become increasingly cautious when it comes to entering their financial information online. Such wariness has made it even far more important for website owners to ensure that their websites provide the highest level of security. One way of doing that is through a Secure Sockets Layer (SSL) certificate. If your website does not contain a SSL certificate, visitors may leave well before creating an account, making a purchase, or signing up for a newsletter. What Are SSL Certificates? A SSL certificate provides visitors with assurance by authenticating the uniqueness of the website. Additionally, a SSL certificate encrypts any information sent to the server using Secure Sockets Layer technology. During the encryption process, data is jumbled into an illegible format. Only the proper decryption key can return the data to a readable format. Types of SSL Certificates As online users become increasingly wary of using unsecured sites, it is imperative to ensure that your website has the necessary security credentials. Failure to secure your website using a SSL certificate could… Read more

E-commerce has made it possible to level the playing field and provide even small operations with the ability to compete on the same level as larger companies. Regardless of the type of industry in which you are involved, if you have goods or products to sell, you can likely benefit from adding an online store to your website. Even businesses operated from home can tap into a global audience to boost sales with the right e-commerce solution.  For this reason, we wanted to give readers a better understanding of what integrating an online store entails, as well as discuss some of the best solutions. The Benefits of Setting up an E-commerce Solution Setting up an e-commerce solution for your website can provide a number of advantages. In the past, e-commerce solutions tended to be expensive. Today, such solutions have become affordable and offer a diverse array of features and management tools. Most e-commerce solutions  include storefront features and an online shopping cart, making it easy for merchants to conduct business online. If your business structure involves selling products directly to consumers, a shopping cart solution is necessary. Many shopping cart features will even allow you to categorize your products. Shopping… Read more

As part of the process of choosing a website builder, you also need to consider a variety of factors. Among the factors to consider is the simplicity of the control panel. One of the primary benefits of using a website builder is that you do not need to learn HTML and other programming languages in order to create a professional looking website. With the right website builder, you can take advantage of the control panel to create a customized website and make quick edits to ensure it stays in keeping with your needs. Here, we'll not only delve deeper into what an easy to use control panel could do for your website, we'll discuss some of the website builders that feature the best, including Web.com and 1&1. Why Having an Easy to Use Control Panel is Important The control panel is often considered the heart of the website builder. Additionally, increased competition compels website builders to provide the best and easiest control panels. This is where you control and manage your website, including such activities as opening your FTP account… Read more