Web Site Builder / Marketing

Building Your Website to Capture Leads with Email Marketing

Email marketing often serves as the first step of the sales funnel, but in order to build your email marketing list, you must be able to capture leads. Your website serves as the ideal foundation for capturing leads to bring in more business. Whether you are new to the idea of email marketing or you […]

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Engaging Your Audience with Social Media Marketing

Social media has taken the world by storm, and an increasing number of businesses are now finding it necessary to ensure they have a presence in social media in addition to their website. While this certainly does not mean that you should abandon your website in favor of accounts on Twitter and Facebook, it does […]

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How to Improve Your Search Engine Ranking

Once you have built a great website, you naturally want to ensure that people will be able to easily find it. A good Web address can help, but that only works if you provide the URL to visitors. Others will need to locate your website on a search engine, such as Yahoo, Bing, or Google. […]

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How to Effectively Use Meta Tags

What are meta tags and do you really need to be concerned about them? A meta tag refers to a line of HTML coding. This line contains your webpage’s metadata. While this information will likely not ever be viewed by a visitor to your website and it will not change the appearance of your website, […]

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How to Create Effective Landing Pages

If you have heard the term ‘landing page’ in regards to online marketing, you may have wondered what it is, whether you need one and how to create an effective one. Also sometimes known as a lead capture page, a landing page is simply a single webpage that will appear when a user clicks on […]

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Marketing Tools Your Website Needs

Having a website alone is simply not enough. This is not a situation where you can build it and they will come. In order to attract your audience and increase your website’s traffic, you must market your website. Along with the Internet becoming more competitive with an increasing number of websites, you also must be […]

Posted in Marketing