Engaging Your Audience with Social Media Marketing

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Social media has taken the world by storm, and an increasing number of businesses are now finding it necessary to ensure they have a presence in social media in addition to their website. While this certainly does not mean that you should abandon your website in favor of accounts on Twitter and Facebook, it does mean that you should have your website designed in such a way that it will go hand-in-hand with your social media accounts. Increasingly, more consumers are accessing information regarding products and services first on social media. Businesses interested in engaging their visitors and boosting their conversion will need to learn how to engage their audiences with social media marketing on their websites. This might sound a bit complex, but it can be done.

First, it is important to ensure that visitors to your website are able to readily see that you are active on social media and on which platforms you have a presence. This is typically accomplished through the positioning of social media icons on your website. Of course, if you place icons for a social media platform on your website, you need to make sure you have an active presence on that network. Do not simply place the icons on your website to make it look more appealing. Consumers are savvy. If they attempt to follow you and see that you either do not have a presence or that you are not active on that network, it could reflect poorly on your brand.

Follow icons should typically be included at the header and the footer of your brand’s website. The more prominent the icons, the more likely it is that visitors will click on them and agree to follow you. Remember that social media can serve as an excellent way to stay connected to your target base.

It is also important to make certain that you include share and like icons on each of your blog posts as well as on any web page where you have posted information that is valuable and worthy of sharing. The more shareable you are able to make your content, the more traffic you are likely to see being driven to your website through social media. Remember, it is not just your content that you can make shareable. You can also include pin, like, and tweet buttons for products, as well. This is now considered an essential form of marketing in today’s social media-driven world.

Allowing social logins can also make it much easier for your visitors to connect with you on social media. By implementing social logins, you do not need to set up your own individual login. Instead, you can have visitors utilize their Twitter or Facebook account to log in. this makes it possible to establish an internal community, which can prove to be an excellent opportunity for staying connected with your users and sharing specialized content. Additionally, offering a social log in rather than requiring visitors to complete forms streamlines the registration process. This alone can often help to increase your conversion rate.

It is also important to ensure that your website is designed in such a way as to complement your user’s social media experience. As previously mentioned, the two should go hand-in-hand.

1and1.com is a website building tool that does particularly well with integrating website building with social media marketing by giving you the ability to synchronize your Twitter and Facebook content with your website.

Where appropriate, you may also find it helpful to embed YouTube videos on your website. While social media giants Twitter, Facebook, and Instagram are still all the rage, research has shown that pages that include YouTube videos often receive higher rankings in search engines. Additionally, including a video on your web pages also increases the amount of time that a visitor will spend on that page and may drive higher conversion rates. If the thought of including video in your website seems somewhat daunting; there are actually many website building tools that can make the process a breeze. Wix, for instance, allows you to quickly and easily embed videos from YouTube as well as other sites into your website. Wix even offers options that provide control over various media elements. In addition to uploading videos from video sharing sites, Wix also offer users the capability of uploading video files directly.

Ultimately, when it comes to engaging your audience through social media, you need to make certain that your website is designed to integrate with your social media marketing strategy. Doing so increases awareness as well as traffic, while also driving the potential for increased amplification through sharing. Website building tools have made it incredibly easy to build professional looking website that will incorporate sharing, liking, pinning and more in order to complement any social media campaign beautifully.

Posted on Tuesday, January 6th, 2015