How Much Content Does Your Website Need?

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Do you ever wonder how much content you really need? It seems as though the guidelines are continually changing, but one thing that is certain is that content is still very much king of the Internet. In fact, in the latest changes to Google’s algorithms, there has been an increased emphasis placed on the importance of quality, informative content. Many website owners have also noticed that search engines often tend to favor more content over less content.

How Does Content Tie into Marketing Efforts?

While the quality of content is important, you also still must think about how it relates to search engine optimization and search engine marketing. You do not want to make the grave error of filling your content with too many keywords, or your site could be penalized. Yet, at the same time, you must make sure that you have enough target keywords in order for your site to be noticed by the search engines and boost your position in search engine results. There is no doubt that it can be a tricky balance to maintain. Regardless of how attractive your website may be, if it does not have search engine optimized content that your visitors find interesting and useful, your website will likely suffer in terms of traffic.

Along with ensuring that you provide useful, informative, search engine optimized content, you must also focus on providing fresh content. Users will quickly stop visiting your website if they realize that you do not update your content often. Stale content can also cause your website to be penalized in terms of search engine results. Visitors tend to return often to sites that they care about. In many ways, websites are much like television programs. Viewers tune in because they want to see something fresh, relevant and interesting. Your website must offer the same benefits.

How Are Content Management Systems Useful?

If that all sounds like a lot to handle, especially if you do not have web design experience, you would be right. One effective method for managing the content on your website is with the use of a content management system. Also called a CMS, a content management system helps you to manage the editorial content of your site. A CMS is typically comprised of two elements; the content delivery application (CDA) and the content management application (CMA). With the CMA, it’s possible for you to manage the creation as well as editing and even removal of content from your website even if you do not know HTML.

Perhaps the biggest benefit that a content management system provides is that it allows you to be in complete control of the content that goes on your website. Even without a lot of Web design experience, you can direct the content on your site. As a result, a CMS gives you the ability to update your content on a regular basis. Many webmasters also find that a CMS also provides more ways to communicate with their audience.

While control of the content on your site is important, it’s also important to ensure that only you and individuals that you authorize have access to your content. The right CMS can give you the security you desire. Ultimately, a CMS helps you save a tremendous amount of time in publishing fresh, interesting content on your website while also saving money on the cost of paying someone else to do it for you.

 Effective Content Management Tools

Today, there are many options available for CMS tools, so it’s important to give careful consideration to the choices available before making a decision. It should be kept in mind when choosing a CMS, certain types of content management systems are better geared for certain activities than others are. This is why it’s important to ensure that you do not lock yourself into a CMS that might not fit your needs or is not able to grow with your needs.

One option to consider is the content management tool offered through Network Solutions. The great benefit of Network Solutions is that you can take advantage of a variety of robust options for your CMS needs. One of those options is Joomla, which is a popular CMS system that allows you to add features, and then publish content quickly and easily without a lot of extensive Web design experience. You also have the option to take advantage of Mambo. This is a good choice if you are looking for an option that offers more complex Web portals. Also available with Network Solutions is Geeklog, which is an ideal CMS if you want to include comment systems, statistics, and more on your website. Drupal has also quickly become a popular content management system, and it’s available with Network Solutions. This option is ideal if you need to categorize your site content and allow for adaptable user roles as well as permissions. While it offers scalability, it’s also easy to configure.

With the right CMS, you can quickly and easily take control of your site’s content.

Posted on Friday, September 26th, 2014