How to Improve Your Search Engine Ranking

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Once you have built a great website, you naturally want to ensure that people will be able to easily find it. A good Web address can help, but that only works if you provide the URL to visitors. Others will need to locate your website on a search engine, such as Yahoo, Bing, or Google. This means that you must ensure your website is optimized so that it will appear as high as possible within the search engine rankings.

What Is Search Engine Optimization?

Search engine optimization, or SEO, is targeted toward ensuring that search engines recognize your website as an authoritative source and rank it higher in the list of search engine results that are returned when a user searches for specific words or phrases. For instance, if a user searches for “where to buy blue widgets,” in Google, then a site that it optimized for that phrase or topic will usually be ranked higher in the search engine results than a site that has not been optimized for the subject “blue widgets.” Website traffic that results from search engine rankings is referred to as organic traffic because it occurs naturally and you do not need to pay for it.

In order to take advantage of higher search engine rankings and organic traffic, there are a few basics on which you need to focus when designing your SEO strategy. Keywords are the most basic element involved in any SEO strategy. Keywords are those phrases or words that people search for on a search engine. The keywords you target for your site could be just one word or could be a phrase. For instance, it could be “blue widgets” or “where to buy blue widgets.” Generally, the more often that your site mentions relevant keywords, the more likely your site is to be ranked higher in search engine results for those keywords.

While keywords are important, there are also a few other basics you need to focus on in order to achieve higher search engine rankings. Backlinks are one of those basic elements. They are often used by search engines in order to determine how insightful or important the content on your site is. It is not enough to have a large percentage of relevant keywords on your site. Search engines want to ensure that you are not simply cluttering up your site with keywords in order to attract visitors, a practice referred to as keyword farming or spamming. Your site must also be relevant and informative. Backlinks can provide a measure of relevancy. When a website includes a link within its content and that link takes visitors back to your website, this is a backlink. The concept is that the more informative and valuable the information on your site, the more other webmasters will want to link to it.

Reciprocal links are another crucial element of a search engine optimization strategy used in order to improve your search engine rankings. These types of links are somewhat different from back links in that a reciprocal link is established when two websites that have similar content link to one another mutually.

Marketing Tools for Improving Search Engine Ranking

It may sound as though it could be a lot of work to improve your site’s search engine ranking. It is true that there are a lot of moving parts when it comes to boosting search engine ranking. The good news is that there are also many tools available that can assist you with improving your site’s search engine ranking.

One of those tools is Wix. This website builder offers a host of robust features including SEO tools to help you improve your search engine ranking. If you do not know where to get started, a good place to begin is with the analysis tool. Wix will actually run an analysis on your website and then provide recommendations regarding how you can improve your search engine results. With Wix, you can also add keywords, descriptions, and titles to boost your search engine visibility and rankings.

Squarespace is another tool that is helpful in terms of improving search engine rankings, by providing the basis for article links and proper tagging. This Web builder also provides you with insight into your visitors by providing information about where your visitors come from and the keywords that lead them to your site. 

You might also find Web.com to be helpful. As part of the Premium plan, you can take advantage of organic search optimization. With this service, the Web.com team will optimize your site on a continual basis in order to ensure that your site will appear in search engine results. If you do not really understand SEO and search engine rankings or if you simply do not have time to handle on it your own, this could be a good option for you.

Posted on Friday, October 17th, 2014