Moonfruit Review

Our Rating:
*8.4/10
User Rating:

As first impressions go, you need look no further than the company name to know that Moonfruit embodies creativity, whimsy and just a touch of rebellion. Not the sort of rebellion that results in punishment, mind you, but the kind that dares to think outside the box. As you delve deeper into the company’s website, you’ll find that Moonfruit breaks the mold of convention to provide stunning templates and a website building solution that caters to more than 1.3 million customers. That’s a lot of websites, and demonstrates Moonfruit’s prominence among the top companies in the business.

Ease of Use

Getting started really couldn’t be any easier. Templates are organized by category and every industry and business type has a wide selection of professionally designed templates to choose from. The Moonfruit home page provides a wide selection of templates that you can browse and select the appropriate template from. Users of all skill levels will find Moonfruit very accommodating thanks to the intuitive interface. For those more advanced users, you can also select a blank template and start from scratch to build and design a totally customized website. Choosing a more basic template type also gives you tremendous control over the layout of your website. In addition, Moonfruit offers ‘Kickstart’, which is a brand new service that allows you to direct the building of your website, while professional designers and developers handle all of the actual building.

Moonfruit Home Page

Website Building

For those who have decided to accept the challenges of website building, you won’t actually find many challenges using Moonfruit. Once a template is selected, the default background, color schemes, fonts and design layout are already selected, so you only have to add some simple customization using Moonfruit’s easy to use interface. Customization is straightforward so you can add any design element, shopping cart, YouTube video or blog with just a few clicks.

Moonfruit makes designing your website for mobile devices a snap, thanks to a Mobile preview option that allows you to see what your site would like on a tablet or smart phone. Google services and analytics are easy to implement as well, and offer invaluable insight into the traffic, marketing and visibility of your website.

Moonfruit's' Builder

Marketing

Having a powerful development tool that practically builds your website for you is what has enticed so many individuals and business owners to use Moonfruit. The marketing aspect is no less important to the success and visibility of your business, and Moonfruit clearly wants to make it as easy as possible to ensure your website gets traffic. That’s why it has built the technology into every template that optimizes your website for the search engines that help people locate you. Moonfruit uses W3C compliant HTML and allows you to add meta tags to your website’s pages, blogs and products.

You receive a free Google AdWords credit when signing up for any of the packages, other than the free one. But getting a free website with free hosting will expectedly have some limitations. The Standard, Plus, and Max packages also offer a Facebook shop feature that makes your entire site available to the most powerful social networking site in the world. Furthermore, you can track your site’s traffic and other Google analytics tools with just a few clicks.

Customer Support

Customer support is one of those categories that few companies can expect to receive high marks for. Moonfruit seems to follow the trend by providing an email ticketing system as the only direct line to the customer support staff. However, offering a FAQ database that is quite comprehensive and several handy video tutorials certainly shows that Moonfruit has an interest in getting customers the information they are seeking.

Pricing

You have to give Moonfruit high marks for the flexibility of its website solutions and the benefits that come with them. There are also more economical options for beginners that want to test the waters of Moonfruit; offering a free hosting solution with 20MB storage for 1 website and up to 15 pages, with Moonfruit branding. A Lite package is a great solution for smaller business, providing 500MB storage for 1 website without Moonfruit branding. You can even receive a Google AdWords coupon and the use of Getty images, domain names and email for any of the following Standard, Plus or Max packages.

Standard: $10.80/month for the Standard package, giving you 1GB storage for 5 websites and 20GB bandwidth.

Plus: This package is $18.00/month for 5000MB storage, 10 websites and unlimited bandwidth.

Max: $31.50/month for 10000MB storage, 20 websites and unlimited bandwidth.

THE GOOD

Beautiful templates toi give your site the style you’ve always wanted

Ecommerce features are extremely easy to implement

THE BAD

No phone support option available even for the Max package, which might be a concern for larger businesses

THE UGLY

While marketing options are available, beginners might have trouble locating these features within the user interface

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