Removing “Self” From Your Website


Oftentimes, people make the mistake of letting their egos get in the way of building a website that is best for their business and their business needs. There can oftentimes be a fine line between creating a website that offers a personalized touch and injecting too much personality into your website. It must always be kept in mind that a business website is just that; a business website. As such, it is vital that you take care to maintain a professional image at all times. There should never be a situation arise where a new visitor lands on your website and has to question whether they have landed on your personal website or your business website. The two should not be interchangeable. Even if you are a freelancer or private consultant, your website should be professional at all times.

What Do Your Customers Want?

One of the more common mistakes that many people make in designing their website is thinking too much about what they want their website to look like. Ultimately, what you should really focus on is what will be most appealing to your customers and what will create a cohesive brand message. While you might prefer bright colors and neon flashing lights, that combination seldom works well on a business website.

A Photo is Worth a Thousand Words

Photos are fine to include on a website. The nature of the photos will depend upon your specific industry. In many industries, it may be perfectly acceptable to include a quality photo of you and your family, especially if you need to engender trust among your customers. Including too many photos and photos that are too casual can be a mistake, however. A shot of you and your family is fine. A shot of you partying with your friends last weekend is not. If you do opt to use photos on your website, always use real photos. Photos that are natural and unstaged will help to support and even enhance your business and your image while also providing a more genuine feel.

Tell a Story, But Keep It Simple

Remember that there is no reason why you cannot tell a story about who you are, how your business was founded and what your business is based upon. This is great content for the About Us page. The key here is to keep it short and simple and to the point. One of the most common mistakes that many people make is rambling on here too much about what led them to found their business. Your visitors want a brief overview of who you are and what your business is about. They do not want to read your life story.

Be Genuine

Do not try to be something that you are not on your website. At some point, unless your business is completely web-based, your customer may meet you. Who you actually are should not come as a complete surprise to them based on who they thought you were because of your website. Do not let your ego get in the way here.

To Blog or Not to Blog?

A blog is a great inclusion for any website. Not only is a great way to increase search engine traffic, but it’s also a wonderful way to grow a following and cultivate interest among your customers. With that said, you must be careful about how you approach the content published on your business website’s blog. Above all, it should always be relevant and should provide your visitors with real value. This is not to say that you cannot be a bit more casual here, but make sure that all content is relevant to the subject of your website.

Where to Begin with Building your Website

Perhaps one of the more common reasons that many people ultimately end up injecting too much personality into their websites is because they simply do not know where to get started. One way to resolve this issue is to use a website building tool to help guide the process. With a drag-and-drop builder all it takes is a few clicks to build your website. There are even templates available for your use so that you do not have to worry about sourcing images or matching colors and fonts. Everything is pre-selected so that you can be assured of a professional outcome. In just a few minutes, you can have a professional website you will be proud to call your own.

Publishing a website is a necessity in today’s business world. In order to stand out from the competition, you must have a website. With that said, you must also make sure that you have a website that your visitors will find compelling rather than a turn-off. Following these tips can help you to do just that.

Posted on Friday, January 16th, 2015