Top 5 Website Builder Scams

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In choosing a website builder, a number of factors must be taken into consideration. After all, you are choosing a provider in order to create a website that will bring increased exposure to your business and help you to generate leads. As a result, it is important to choose a provider who will help you to accomplish those goals with the least expense and in the easiest manner possible. It should be recognized that not all website builders are the same, which will help to not allow yourself to be lured in by what appears to be a low price. Avoid the mistake that so many other site owners have made by foreseeing some of the most common scam tactics below:

1. Lopsided Package Offerings

Price is naturally an important consideration for most business owners when searching for a website builder. While price is important, you also need to pay attention to what you are actually receiving for the price that you pay. The problem with some website builders is that their package offerings are lopsided. This makes it difficult to receive what you need without paying an exorbitant price. 1and1.com is an example of a website builder that does not fall into this category. It provides only three different package options. Even with their lowest package, which is priced at less than $1 a month, you receive a robust number of services, including an online store and web analytics. If you also need email marketing, you can bump up to the $4.99 per month plan, or if you decide to include SEO service in your plan so that you do not need to deal with it every month, the cost is just $9.99 per month.

2. Terrible Customer Support

Some website builders claim to provide a lot for a low price, but when a website owner has a problem with their website or even needs to ask a question, they discover that there is virtually nowhere to turn. The website builder that you choose should always provide around-the-clock customer support available in a variety of formats. iPage, for instance, offers 24/7 customer support via chat, email, and phone. Additionally, telephone calls are answered, on average, in about one minute. This ensures that if you do have a problem or a question, you won’t need to waste your time sitting on hold while waiting for support personnel to answer your call. Furthermore, you can be assured that when your call is promptly answered; the personnel on the other end of the line will be able to accurately assist you because all iPage staff receive rigorous QA testing.

3. Bait and Switch

Among the biggest scams that you need to be on the lookout for when searching for a website builder is the bait and switch. In this type of scam, the website builder lures you in with an unbelievably low price and then informs you that in order to get the services you really require, you will need to pay a much higher price. To avoid this problem, make certain that you carefully review the terms of each offer, ensuring that the offer is not introductory and that it will really include all of the services and features that you require for your website. Wix.com is an excellent example of a website builder that is completely upfront regarding package offerings and costs. Hosting is even included free in all package options with Wix.com.

4. Difficult to Use

The goal of a website builder should be that you are able to build your own website without any need to understand coding and HTML. Far too frequently, some website builders claim they are easy to use when in reality that is not the case. The website builder that you choose should provide true drag-and-drop capability that allows you to quickly build your website as well as update it and edit it whenever you like.

5. Lack of Options and Add-Ons

While your initial goal in building a website may be to simply get a website online as quickly as possible, there may come a time when you wish to add features to your website, such as an online store, blog, mobile version, forms, analytics, photo gallery, integrated social media, etc. With the availability of such features, you can quickly and easily expand your website, engage and interact with your visitors, and expand your customer base. Additionally, it is important for the website builder that you choose to provide a variety of marketing capabilities, including search engine optimization and local leads. This is an area where Web.com excels. Along with taking advantage of Ignite Online Marketing, website owners using Web.com can also tap into pay-per-click marketing and a Facebook boost.

Although it may seem as though all website builders are the same at a glance, that is not the case. Careful research can help to ensure that you avoid scams and choose the best website builder for your needs.

Posted on Tuesday, November 11th, 2014