Using Autoresponders to Grow Your Website

shutterstock_134577608In choosing a website builder, there are numerous features that you need to consider to ensure that it will offer everything you need. One of the features to consider is the availability of an autoresponder. In its most basic form, an autoresponder is an automatic email that is sent to someone when they send you an email. For instance, an autoresponder is commonly used to let people know that you are out of town or not available when they contact you via email. An autoresponder can offer much more than this, however, including the ability to grow your business.

Autoresponders may have been around for a while, but they are still a proven, effective method for growing your mailing list and your business. Email marketing remains one of the most powerful methods for growing any type of business, online or offline. By utilizing autoresponders in your marketing campaigns, you can reach your target audience in a far more effective manner. Regardless of the type of business that you operate, if you are not taking advantage of autoresponders, you could be losing customers and money.

One great way to utilize autoresponders is to offer free materials and bonuses that are delivered through an autoresponder. The material is sent when the subscriber signs up to join your mailing list. While you could just ask people to subscribe to your mailing list, most businesses find that they receive a better response rate if they offer something in exchange for the visitor’s contact information. Most people will quickly download a free report that provides information that interests them. The key is to ensure that the report is of value. By including links in your messages that will take your subscribers back to your website, you can tap into a tremendous opportunity to increase your traffic and online exposure.

Among the most common types of autoresponder messages to send out is a welcome email. After someone signs up for your mailing list and confirms their email address, you can send them a welcome email thanking them for signing up for your email list. You might also include other information in the welcome email, such as what the subscriber can expect from your newsletter or mailing list. Additionally, you could also include information regarding how the subscriber can connect with you such as Twitter or your Facebook page. Another great element would be to include a call to action that will lead the subscriber back to your website where they can learn more about your services and products.

It is not uncommon for many businesses to offer a free trial period for their services or products. This is a great way to increase your opportunities for converting free trial users into paying customers. You can increase your conversion rate even more by helping those free trial users as much as possible during the free trial. Once the trial is finished, you can then follow up with your subscribers to close the deal.

An autoresponder is also an excellent method for sending a quick thanks or even special instructions to customers after they have made a purchase. You might also consider including a coupon code or other type of discount for first-time buyers to encourage them to become repeat buyers. While you could handle all of this manually, it would be time-consuming and would mean a delay in responding to sign-ups. By using an autoresponder, you gain the ability to respond immediately to sign-ups as they occur, regardless of whether that is in the middle of the night.

As you can see, there are many ways in which autoresponders can be used effectively to expand your online business. The key is to make the use of autoresponders as fast and efficiently as possible. If you are building your own website using a website builder, it is important to choose a website builder that will provide you with the capability of sending out autoresponders. There are numerous third-party services available that provide autoresponder service, but when it is built into your website builder, you will find it to be much easier and less expensive to take advantage of the marketing potential offered by autoresponders.

One website builder that does quite well in this regard is iPage. With this website builder, you receive a full suite of email-related features, including autoresponders. For each email account that you create with iPage, you gain the ability to establish an autoresponder. This gives you the ability to send a message to any subscriber as soon as they sign up. For instance, as soon as a subscriber signs up to a course, you can set it up so that they will receive a welcome message. You can also use this feature for automatically sending out free reports or other materials when a user subscribes to your mailing list.

Posted on Friday, November 21st, 2014