What is Responsive Design?

Today, having a mobile version of your website is not just a luxury, it is a necessity. With more and more people using their smartphones and tablets on the go, if you do not have a mobile version of your website, you could be missing out on a significant amount of traffic when users either cannot find you or your website is too slow to load.

What Is Responsive Web Design?

While it is important to have a mobile version of your website, creating a version for each new device that hits the market would be nearly impossible and cost prohibitive. The solution to this problem is responsive web design. With responsive web design, the website is able to respond to its environment. As a result, you can rest assured that your website will be available on whatever design that your user employs. Comprised of a variety of flexible layouts and grids, CSS media queries, and images, the practice of responsive web design allows the website to automatically make necessary switches to accommodate for scripting abilities, image size, and resolution. Along with adapting to a smaller screen, responsive web design also makes it easier for users to navigate a mobile website using a keypad or touch pad.

Why Is Responsive Web Design Important?

According to statistics released by eMarketer, there will be approximately 1.75 billion mobile phone users around the world by the end of 2014. Each day, the number of platforms, devices, and Internet browsers that must work with your website grows. By taking advantage of responsive web design, you can ensure that your website will be built not only for the devices of today but also tomorrow. This helps you save time and money because you do not need to worry about building multiple sites for multiple platforms and devices or revising your website each time a new gadget hits the market.

What Is Involved in Responsive Web Design?

The primary idea behind responsive web design is the use of what is known as a liquid grid or fluid grid. Fluid grids work to accommodate the various number of screen resolutions available on various devices. With this type of design, even when your website’s layout needs to be compressed onto the screen of a small mobile device, all of the various elements can be resized to the correct relation to one another.

The Importance of a Mobile Website for Marketing

Gaining exposure for your business is at the center of all marketing efforts. Mobile is now your best option for doing precisely that. With millions of mobile devices in use, a mobile website is crucial for capitalizing on a market that is growing at an exponential rate. As an increasing number of users rely on mobile to do everything from search for businesses while they are out to search for coupons, mobile is vital for ensuring that your customers can find you where they are.

Among the biggest problems that many people encounter when trying to take advantage of mobile website design is that they don’t know where to get started. Fortunately, there are mobile site creation tools available that allows you to build a mobile website even if you do not know anything about coding and the technical aspects of responsive website design. Among those tools is Web.com. As a web building tool, Web.com offers the ability to build your own custom website, including a mobile website. With web.com, you simply enter the URL for your existing website and Web.com will build a mobile version of your site from your existing website. You can then customize your site using a variety of mobile specific features.

1&1 is another website building tool that allows you to create a mobile website in just minutes. You can choose from a variety of different types of content, including images, colors, and formats to completely customize your website. If you need help getting started, you can also select from numerous pre-designed mobile website design templates. With the use of a template, all you need to do is adjust the colors and layout to meet your preferences. You can also take advantage of the opportunity to optimize your existing website for viewing on a mobile device. 1&1 will automatically convert your existing website so it’s compatible with all mobile devices. Additionally, 1&1 also offers different package options so that you can choose the option that suits your unique needs and budget.

With the use of a website building tool, you gain the ability to create a mobile website without the need to purchase any software and without needing to learn any programming skills. With mobile usage increasing on a daily basis, offering a mobile website for your users is vital to staying competitive and establishing a connection with your current and potential customers.

Posted on Monday, October 27th, 2014