When Should I Change my Website’s Template?

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In the past, the process of building a website was typically time-consuming and required specialized knowledge of HTML. Today, that is no longer the case. Thanks to website building templates, you can quickly and easily build a website even if you do not have any prior experience with coding. Such templates allow you to simply click and drag the desired components into place to create a truly customized website. Website templates also allow you to make quick changes to your website anytime that you desire without the need to call in a professional to handle it for you.

What a Website Template Can Do For You

Currently, two of the most popular website building tools available are Wix and Web.com. In terms of streamlining the website building process, these two services excel. With Wix, you can customize your website without absolutely no coding involved. Simply choose the website template you prefer, and then edit to make it your own. Wix also offers the ability to use blank templates if you prefer to exercise more creative control over the final design of your website. The intuitive drag-and-drop website builder on Wix allows you to change anything on hundreds of templates, including layout, text, and images. As a result, there are no creative limits. If you need to build multiple websites or need to change your website’s look frequently, this can help you to save a tremendous amount of time and effort.

Web.com will build a website for you, or you can build your own. Much like Wix, Web.com offers a variety of starter templates to get the creative juices in your brain flowing. While those templates are a great place to get started, the easy-to-use design tool allows you to completely customize your chosen template for your services or products. Web.com also provides a stock image library, making it easy to keep your site looking fresh.

Why Change Your Template?

Once you have your website designed and up and running, you might be tempted to simply leave it. There are a few situations in which it can be a good idea to change your template, however. For instance, if you have recently attracted a new audience, you might find it beneficial to update your template to reflect the interests of that audience. It can also be a good idea to freshen up your template anytime that you introduce a new product or when you want to highlight a certain product. Changes in marketing efforts can also affect the design of your site. It is imperative to ensure that you present a cohesive marketing campaign that flows seamlessly between your website and other areas of your marketing campaign. Whether your customers are looking at your website or print advertising, they should always see the same design and the same message.

One of the great things about many website building tools currently available is that it is easy to integrate all your marketing efforts with your website building. For instance, Squarespace makes it incredibly easy to handle all your marketing efforts from a single source and ensure they coalesce with your website design. In addition to being socially connected, Squarespace also offers content downloading, easy importing, Facebook integration, and social links. iPage is another great solution that allows you to streamline marketing and website design and updating. Facebook advertising, Yahoo/Bing sponsored searches, and Google Adwords are included with iPage.

If you are tracking your website’s statistics, and it is highly recommended that you do so, you should have a good idea of the number of people visiting which pages on your website and how long they are staying on those pages. Such analytics can also provide you with insight into whether visitors are signing up for offers and which pages of your website they are using to exit the site. This type of information can prove to be vital for determining the appropriate time to update your website and specifically which pages of your website may need an update the most. Squarespace offers their own metrics app for performing audience counts while also allowing you to apply Google Analytics to gain such deeper insight into everything. iPage also offers visitor statistics and site traffic reporting.

It is also a good idea to update your website from time to time to keep it fresh and interesting. As we know, fresh content is a must to remain competitive online. Updating your website’s template from time to time is also a great way to keep your site fresh and interesting.┬áThe process of building a website is never a one-time action. To keep traffic coming back, website building should be a continual activity. Easy-to-use and updated website building templates make it easy to launch your website as well as keep it updated throughout the year.

Posted on Monday, October 20th, 2014